The Elite Retreat branding project was developed for a Biddulph-based beauty salon looking for a modern, minimal identity that reflected a calm and luxurious client experience. Typography played a central role in the creative process, with several directions explored before ultimately landing on the font "Intro" as the foundation of the brand. The logo itself uses the "Intro Black" to create a strong, confident mark, while supporting assets alternate between other weights from the same type family to maintain consistency while introducing subtle variation across the brand.

A soft, calming colour palette of blush pinks, sage greens and pale oranges was introduced to evoke relaxation and warmth, reinforcing the retreat-like atmosphere of the salon. The result is a sophisticated yet approachable brand identity that feels premium, tranquil and perfectly suited to the beauty and wellness space.