Working with the brands team, I developed the brand from the ground up, beginning with the creation of its visual identity. This included designing the logo, defining the colour palette, and selecting typography that would reflect the company’s modern, technology-driven approach to credit solutions.

With the brand foundations established, I applied the identity across the company’s website, ensuring a clear, consistent experience that communicated the product offering effectively while maintaining a clean, user-focused design.

The visual language was then extended into a series of document templates and B2B social media posts, both of which were designed to promote the platform, highlight its key features, and build awareness among industry audiences while staying true to the brand’s professional and confident tone.